Upon joining the Empower project in 2022 as the Empower app’s lead designer, I built the entire branding and marketing system from the ground up, and set the visual foundation for the app’s look and feel. I developed the visual identity, color palette, typography, and marketing collateral—everything needed to define the brand. From the app’s interface to its marketing touch-points, I created a cohesive system driven by purpose and clarity. I led motion graphics and animations across the product—driving user delight and reinforcing identity through motion. From onboarding flows and micro-interactions to promotional video assets, every animation is grounded in our brand tone and enhances the overall experience.
