7-Eleven Rebrand

The goal of this project was to create an effective rebrand that retained the history of 7-Eleven while incorporating a new look & feel. This cohesive branding system presents a refreshed identity that unites all that is contained under the 7-Eleven umbrella and sells an inclusive one-stop-shop experience.

COURSE: Major Campaigns
PROFESSOR: Douglas May
YEAR: Fall 2020

• ADDY Gold (2021)
• GRAPHIS New Talent Annual (2021)