Since joining the Empower project in 2022 as the Empower app’s lead designer, I’ve built the entire branding and marketing system from the ground up, and set the visual foundation for the app’s look and feel. I developed the visual identity, color palette, typography, and marketing collateral—everything needed to define the brand. From the app’s interface to its marketing touchpoints, I created a cohesive system driven by purpose and clarity.
I lead motion graphics and animations across the product—driving user delight and reinforcing identity through motion. From onboarding flows and micro-interactions to promotional video assets, every animation is grounded in our brand tone and enhances the overall experience.
